Social Network Shame →

Michael Arrington on the latest release of Path:

But the part that I really like as both a user and an investor: When you look at your friends list it names and shames users who haven’t logged in recently.

and

There’s just enough stick here to maybe shame users into logging in more often, eventually creating a habit and becoming a more obsessive user.

“Last seen”/”Last Logged in” is by no means original to Path. In fact it has probably been around in Unix since the 70’s. But as Arrington points out, Path is probably the first social network to give it prominence.

It’s a nice try. I wonder which other social networks will try that too…